Privacy Policy

Effective Date: 2025-07-15

At bàbu, your privacy is treated with the same care and respect we dedicate to the traditions we share—gently, intentionally, and thoughtfully. This Privacy Policy explains how we collect, use, and protect your information when you visit our website at https://withbabu.com.

By using our website, you agree to the practices described in this policy.

1. Information We Collect

We collect data in two ways:

(a) Information You Provide Voluntarily:

  • Name

  • Email address

  • Additional information provided through contact forms

(b) Information Collected Automatically: Via cookies and third-party services (Google Analytics, Google AdSense):

  • IP address

  • Browser and device information

  • Visited pages and session durations

  • Referral sources

  • General location data (IP-based)

  • Interaction data (clicks, engagement)

  • Advertising identifiers

2. How We Use Your Information

We use your information to:

  • Operate and enhance our website

  • Provide and improve content relevance

  • Analyze traffic and user behavior

  • Display contextual and personalized advertising via Google AdSense

  • Respond to your inquiries

  • Comply with legal requirements

3. Cookies and Tracking Technologies

We use cookies to:

  • Ensure website functionality

  • Analyze site usage (Google Analytics)

  • Serve ads tailored to user interests (Google AdSense)

Visitors can manage cookie preferences via browser settings or opt-out through Google's Ad Settings (https://adssettings.google.com) and Google Analytics Opt-out Browser Add-on (https://tools.google.com/dlpage/gaoptout).

For visitors from the European Economic Area (EEA), United Kingdom, California, and other regions with strict privacy regulations, a cookie consent banner will be presented upon initial visit, offering clear choices regarding cookie use.

4. Third-Party Services

We engage trusted third parties, including:

These services process your data according to their own privacy policies and global privacy standards, such as GDPR and CCPA.

5. Your Data Protection Rights

Visitors from various jurisdictions, including Europe (GDPR), California (CCPA), and others, have rights to:

  • Access, export, or rectify personal data

  • Request data deletion ("right to be forgotten")

  • Restrict or object to certain processing

  • Withdraw consent anytime

  • Opt-out of personalized advertising

To exercise these rights, contact us at aloha@withbabu.com. We will respond according to applicable legal timelines.

6. International Data Transfers

We operate from Vietnam, and your data may be processed internationally. By using our site, you consent to international data transfers, secured by standard contractual clauses, compliant processing agreements, and privacy-aligned infrastructure.

7. Data Retention

Personal data is retained only as necessary for stated purposes or legal compliance. Anonymized, aggregated data may be held indefinitely for analysis.

8. Data Security

We implement technical, organizational, and administrative measures to protect your data from unauthorized access, disclosure, or misuse.

9. Children's Privacy

Our site is not intended for users under 13, and we do not knowingly collect data from minors. Any such data discovered will be promptly deleted.

10. Policy Changes

We may periodically update this policy, posting changes here with an updated effective date. Continued use signifies acceptance of these changes.

11. Contact Us

For inquiries, concerns, or requests, please contact:

At bàbu, privacy is not merely a policy—it’s part of the respect we hold for our global visitors and their diverse cultural traditions.