About

Coastal sunset in Phú Quốc representing the bàbu culture collective's base and the lived experience of island life.

bàbu is a culture collective based in Phú Quốc, dedicated to Việt culture, bridging tradition and contemporary life through travel guides, heritage-inspired merchandise, and cultural writings—introducing Việt culture to both locals and the world.

Mission
To nurture, celebrate, and share Việt culture.

Core Value
Genuine.

Project

Silhouettes at a Phú Quốc pier at dusk, illustrating the subjective and minimalist approach of the bàbu Travelogue.

Travelogue
Digital travel guide, curated by locals, to Phú Quốc and other destinations.

Lore
Dedicated space, featuring handpicked stories, introducing the culture and heritage of Việt Nam.