About

Sunset over the ocean with colorful sky and lights on the horizon, sandy beach in the foreground.

bàbu is a culture collective based in Phú Quốc, dedicated to Việt culture, bridging tradition and contemporary life through travel guides, heritage-inspired merchandise, and cultural writings—introducing Việt culture to both locals and the world.

Mission
To nurture, celebrate, and share Việt culture.

Core Value
Genuine.

everyday, gently

everyday, gently

Project

Silhouettes of people on a dock watching the sunset over the ocean with colorful sky and distant boats.

Travelogue
Editorial digital travel guide to Phú Quốc and other destinations curated by locals.